Murillos Bros: From Fishing to Adventure — Exploring Roots, Navigating Destinations
Our story begins where the sea begins.
We are a family from Puerto San Carlos who traded fishing nets for binoculars and fishing boats for ecotourism routes. Heirs of the Pacific, we grew up among mangroves, dunes, and whales; today we share that legacy through authentic experiences that connect with nature and the community.
At Murillos Bros Adventours, each tour is more than an activity: it's a way to live like a local, to explore with respect, and to remember that everything is better when you walk with purpose... or in hiking boots.
About
Murillos Bros Adventours
The Story of Murillos Bros Adventours
The story of Murillos Bros Adventours did not begin with a company, but with a family and their deep connection to the sea.
Its roots trace back to the early 1800s, at Hacienda Don Ramón, located in the rural communities of the region, where Félix Murillo and Guadalupe Mayoral built a family dedicated to agriculture and rural life. Over generations, Antonio Murillo Mayoral and Ángela Ocaranza Roselini (ca. 1806–1880) carried that legacy across the peninsula, giving rise to a new coastal generation.
From them came Martín “Bitín” Murillo Ocaranza, alongside his wife María de Loreto “Nana Chacha” Higuera de la Toba, who brought the family’s life to the shores of Isla Margarita and Bahía Magdalena.
“Bitín” Murillo became one of the first lighthouse keepers at Cabo Tosco Lighthouse, a historic landmark that for decades guided fishermen and navigators along the Pacific coast.
Later, his son Rodolfo “El Chino” Murillo continued that legacy, also serving as a lighthouse keeper and keeping alive the family’s deep connection to the sea.
The Murillo Núñez family arrived in Puerto San Carlos in 1984, after generations dedicated to fishing in Isla Margarita and Puerto Alcatraz.
Their hard work and commitment led, in 1998, to the founding of the fishing cooperative “PROMARINOS – Productores del Mar,” created to strengthen the local economy and promote the responsible use of Bahía Magdalena’s marine resources.
Years later, a new generation began to imagine a different future. In 2017, brothers Damián and Alfredo Murillo created a Facebook page called Murillos Bros Avistamientos, where they shared photos and videos of gray whale sightings and marine life in the bay.
That small idea became the first step toward transformation. During the 2019–2020 pandemic, while the world came to a halt, the Murillo family chose to light their own beacon.
Murillos Bros Adventours was officially born in 2020—a family-run company formed by sons and grandchildren of fishermen, committed to conservation and the sustainable development of their community.
Today, Murillos Bros Adventours works alongside cooperatives, researchers, and local communities, promoting a responsible ecotourism model that connects people with nature.
Bahía Magdalena is a sanctuary where mangroves, dunes, and islands converge—home to more than 100 bird species, gray and humpback whales, dolphins, sea lions, sharks, turtles, and giant rays.
Our mission is to offer authentic travel experiences that inspire people to care for the ocean and value it with respect.
From whale watching and sardine run expeditions to ocean safaris, birdwatching, and dune camping, every adventure tells a living story of the Mexican Pacific.
Murillos Bros Adventours is not just a company— it is the evolution of a family that once lit the sea from a lighthouse, and now protects it with their own hands. 🌅🐋
Advancing conservation and marine monitoring
Murillos Bros Adventours is evolving toward a model that integrates marine monitoring and conservation as part of its ocean operations.
Through our constant presence at sea, we aim to generate relevant information on biodiversity and ecosystem dynamics, contributing to conservation efforts and informed decision-making for the sustainable management of Bahía Magdalena.
Our Work Team
Guides, Captains, and Collaboration Team
They will welcome you, guide you, and collaborate with you on this great adventure.
Damian Murillo Gonzalez
General Director and Founder of Murillos Bros Adventours
Born in Bahía Magdalena, Damián Murillos González is the founder and current General Director of Murillos Bros Adventours. As the eldest son of a fishing family, he grew up deeply connected to the sea and wildlife—a bond he later formalized by studying Alternative Tourism at the Autonomous University of Baja California Sur (UABCS), Loreto Campus.
Specialized as a kayak guide and well-versed in the marine ecosystems of the Gulf of California and Bahía Magdalena, Damián has led numerous expeditions focused on conservation and environmental education. His background as a commercial fisherman gives him a comprehensive understanding of the marine environment, blending tradition with sustainability.
Fluent in English, Damián is the mind behind the design and coordination of all experiences, leading Murillos Bros Adventours toward a model of tourism that is responsible, inclusive, and deeply rooted in local communities.
Alfredo (Tico) Murillo González
Deputy Director and Co-Founder of Murillos Bros Adventours
Alfredo Murillos González, the second of three brothers, is the assistant director and co-founder of Murillos Bros Adventours. With a solid background in Alternative Tourism from the UABCS Loreto Campus, he has developed a career focused on marine ecotourism and environmental interpretation.
His experience as a captain and guide in key destinations such as Cabo Pulmo National Park, the Gulf of California islands, and Magdalena Bay, positions him as one of the greatest experts on the biodiversity and ecosystems of the Mexican Pacific. He has also worked as a commercial fisherman, which reinforces his authentic connection with the local culture and marine life.
Alfredo is responsible for overseeing daily operations, coordinating crews, and ensuring that each expedition meets the highest standards of quality, safety, and environmental respect. He is also fluent in English, ensuring an accessible experience for international visitors.
Rodolfo Murillo Gonzalez
Co-founder and Expedition Captain at Murillos Bros Adventours
Rodolfo Murillos González is the youngest of three brothers and a key member of the Murillos Bros Adventours team. Born in Bahía Magdalena and raised on the sea, he has built his expertise over the years as a commercial fisherman and expedition captain navigating the islands of the Gulf of California.
His deep knowledge of the ocean, navigation, and marine routes makes him essential in ensuring the safety and authenticity of every tour. Rodolfo confidently leads the boats through channels, islands, and open sea—combining technical skill with a profound respect for the natural environment.
With a direct connection to marine life and the fishing traditions of his community, Rodolfo brings a practical and grounded vision to ecotourism, offering guests an experience that is genuine, personal, and responsible.
As expedition captain, he ensures that every adventure is not only memorable but also mindful and sustainable.
Damian Murillo Nuñez
Senior Captain and Marine Experience Advisor at Murillos Bros Adventours
Damián Murillos Núñez, a native of Bahía Magdalena, is a true man of the sea with a lifetime dedicated to the waters of the Pacific. The third of seven siblings, he has built his path as a commercial fisherman on small boats, an engine operator on large sardine vessels, and an experienced captain leading marine expeditions.
His deep knowledge of Bahía Magdalena—from its channels and mangroves to its open ocean zones—makes him a local authority. He has led marine safaris, wildlife expeditions, and gray whale watching tours, sharing with visitors his insight into ocean cycles, marine migration, and the region’s rich fishing heritage.
As part of Murillos Bros Adventours, he contributes not only his extensive experience as a captain but also embodies the family spirit and generational bond with the sea. His presence ensures that every adventure is guided by tradition, safety, and respect for nature.
Joel Murillo Nuñez
Captain of Navigation and Marine Exploration at Murillos Bros Adventours
Joel Murillo Núñez, originally from Bahía Magdalena and the fifth of seven siblings, is a seasoned navigator whose path has been shaped by decades of experience at sea. He began his journey as a commercial fisherman and gradually transitioned into ecotourism, becoming a captain of expeditions focused on marine wildlife observation, including marine safaris and gray whale encounters.
His skill in navigating open waters, along with his precise knowledge of routes, tides, and key wildlife spotting areas, makes him an essential part of delivering safe, thrilling, and deeply immersive experiences.
Joel is known for his calm demeanor, technical expertise, and love for marine life—qualities that shine through on every journey. As a member of Murillos Bros Adventours, he embodies a blend of tradition, experience, and a strong commitment to ocean conservation.
Fernando Murillo Guerra
Commercial Fisherman and Guide-in-Training at Murillos Bros Adventours
Fernando Murillo Guerra is the eldest son of Joel Murillo Núñez and the first of three siblings. Born in Bahía Magdalena, he has grown up surrounded by the sea, fishing traditions, and the example of a family deeply connected to the ocean.
With experience as a commercial fisherman in his community, Fernando has developed practical knowledge of the marine environment, which he now complements as he begins his journey as a guide and future captain at Murillos Bros Adventours. Under the mentorship of his father and uncles, he is preparing to lead expeditions with responsibility, safety, and a deep respect for nature.
His eagerness to learn, strong connection to the region, and commitment to ecotourism make him a promising addition to the team—representing the next generation in a family tradition dedicated to sharing, protecting, and celebrating the natural richness of Bahía Magdalena.